A Paradigmatic Model for Counteracting the Phenomenon of Public Opinion Inversion in Economic Crises Based on Grounded Theory: A Case Study of the Iranian Capital Market

Although the concepts of "media," "economic crisis," and "public opinion" aretheoretically distinct, they are practically interrelated. Media is defined by itsobjective characteristics, whereas public opinion is inherently subjective. Intoday's era, marked by the expansion of mass media and increased literacy amongthe populace, society is witnessing the emergence of new phenomena collectivelyreferred to as public opinion. This research aims to develop a paradigmatic modeldesigned to alleviate the impacts of public opinion inversion during times ofeconomic crisis. Data was gathered through semi-structured interviews and acomprehensive literature review. The statistical population included 300professionals involved in the stock market, media, and public relations. Throughthe snowball sampling technique, 15 experts were selected for the study sample,and their interviews were analyzed using the grounded theory framework. Acomprehensive analysis of the interview data yielded 279 statements, which weresystematically organized into 76 concepts and 11 primary categories during theopen coding phase. This was followed by the application of axial and selectivecoding techniques to elucidate the interconnections among these categories,ultimately resulting in the creation of a paradigmatic model. The findings of thisstudy indicate that the government, as the principal actor in the economic arena,significantly influences the cultivation of public trust regarding the capital marketand the inversion of public opinion. By implementing effective media andeconomic policies and improving managerial communication and the provision ofscientifically supported economic information, the government is well-positionedto counteract the phenomenon of public opinion inversion