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Smart materials and shells affect on represent the space and identity of a society with their special activity and like any technology and element, it has its own effects and consequences and it can be said that based on the visual attractions and philosophy of the age of communication and visualization the culture of societies founded. The aim of this research is explaination of these effects on urban smart surfaces from psychological and intellectual and cultural anomalies aspects and helping designers to use it logically and in accordance with the culture and smart buildings of the community. The present research has a positive-content aspect and from another aspect, has a normative-content structure. Also, the research method includes descriptive and analytical research along with qualitative strategy, because it addresses contemporary social and cultural conditions. Data collection is based on library studies and documentation. The physical and material effects of smart shells that make urban facades based on perceptual visual cultures in perceptual aspects are criticized: truth and reality, time and space, experience and event, equality and justice, knowledge and information in a society and consider equal the meaning of firmness with persistence, generosity with lavishness, tolerance with indifference, adherence to affection and beauty with pretense and and in sensual aspects: Unity, distance and distance from the world, distorting other senses, undermining the message and meaning of the sender of the message, separation, isolation, apparent attachment, limiting taste, inhumanity of architecture and urbanization would be the results of increasing use of them.

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Having arisen out of a wide variety of research traditions, visual culture studies are certainly different. Shia believers painted their holy shrines with murals, which have a long history of customs and traditions. Gilan’s holy Shrines are places where religious events were held together with paintings on their walls dating back to the Qajar era. Accordingly, the images were influenced by developments such as the prevalence of Ta’ziyeh and the promotion of art and literature. This study focuses on religious and ritualistic beliefs of the region from the Qajar era to the present time. To this end, the question here is raised about the relationship between the concepts behind Gilan Shrines' decorative images and visual culture of Shi’ism during Qajar. Being qualitative in nature, the present study adopts a descriptive approach to content analysis with the findings demonstrating that the popularity of Ta’ziyeh and Shabihkhani during the Qajar era was the pivotal reason for building Gilan Shrines with those images. Furthermore, the event of Karbala, Stories of Prophets with its religious connotation, and folk tales all played a role in the formation of the paintings of Gilan Shrines.