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Unwillingness-to-communicatation in a foreign language (UTC) on the part of learners, which is a tendency to avoid oral communication, is one of the main problems of language teachers. In a way, if the source of this unwillingness is determined, language teachers can decide better about those students who seem reluctant in the communication and usually avoid interactions. Yet the extent of this unwillingness is not constant among different individuals and it can be the result of many diverse factors. This study has focused on the relationship between the students' personality traits and their UTC, and the role of gender in the levels of UTC. In so doing, two highly validated measures of NEO Five Factor Model (NEO-FFM) and UTC scale of unwillingness to communicate were administered to 250 participants from four universities. The results of step-wise multiple regression showed that, from the five factors of personality (extraversion, neuroticism, conscientiousness, openness to experience and agreeableness), extraversion was the best predictor of UTC. The second and the third predictive variables were neuroticism and conscientiousness, respectively. While extraversion and conscientiousness had a negative relationship with UTC, neuroticism had a positive correlation. Moreover, the results of t-test proved no significant difference between the two groups of males and females with respect to their levels of UTC. In the end, drawing on the relevant literature, the results of the study have been discussed and the importance of findings has been explicated for teachers and language teaching practitioners.

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Regarding the importance of writing performance in mastering English language and considering writing as the most challenging language learning skill, the present study examined the relationship between personality traits with motivation and written performance in learners. The main purpose of this study was to examine the model fitness of the relationship between the personality traits and writing performance of learners with motivation mediation. To this end, one hundred twenty participants were selected from intermediate EFL (teaching, literature, translation) learners. Data were collected through Big Five Personality Traits questionnaire (John and Srivastava, 1999), Attitude/Motivation Test Battery (AMTB) (Gardner, 2004) and a timed writing Test. The results of the path analysis indicated a relationship between personality trait dimensions with motivation and EFL writing performance. Also extroversion, consciousness, and agreeableness indirectly had a positive and significant effect on writing performance. Learners’ motivation relatively intercedes the relationship between personality traits and writing. Finally, the findings of the study are discussed in relation to effective attitudinal variables and non-cognitive variables of personality traits for educational planners, writing courses teachers, and EFL learners’ motivation in language classrooms.
 
 

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Thedifferent brand personality has a vital and important role in the success of a brand and customers with different personalities prefer brands which have a proportionate and consistent personality with their personality. The fitness and alignment of the consumer personality and brand personality will lead to brand loyalty. Therefore the present study is aimed to assess the relationship between consumer personality traits, brand personality and brand loyalty. This is a descriptive survey study and a questionnaire is used to collect the data. Analysis of the results indicates the validity and reliability of the used questionnaire. The population of the present study consists of the consumers of the mobile phones in Tehran. For data analysis, the SPSS and LISREL software packages are used .Research findings showed that the consumers' personality traits have significant effect on the brand personality; brand personality has significant effect on the brand loyalty, and ultimately consumers' personality traits have significant effect on the brand loyalty in the mobile phone industry. In other words, all of the hypotheses are confirmed.