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Nowadays, many people and companies enter the business world. So, rgarding the important and prominent role of internet and commercial advertisements in daily life, the relation between the business world and people should not be ignored. The purpose of this research is to examine the persuasive language in terms of type and number of persuasive steps in a number of Persian commercial internet textual advertisements based on the Cheung’s (2008, 2010) persuasive move schema model. This research is of descriptive-analytical kind. Therefore, To this end, a number of 120 Persian commercial internet textual advertisements collected through official Persian websites have been analyzed as research data based on the type and number of the persuasive steps. As to the type of persuasive steps, the results showed the most used type of persuasive step was steps of the persuasive move "offering suggestions" having been used with a frequency of 63.7%. On the other hand, the persuasive steps of "explicit stimulus actions" included the lowest frequency with a frequency of 0.1%. It was also shown the new persuasive step "motto" has been used with a frequency of 17%. Besides, the examination of the number of persuasive steps indicated the most used advertisements were "four-step" advertisements with a frequency of 26.7%. "Ten-step" advertisements were observed with a frequency of 0.9. Finally, the analysis of the type and number of persuasive steps revealed there was a significant difference not only between the type of steps examined but between their number as well.
 

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The number of internet users is increasing in Iran every day. Due to special characteristics of the internet, it is effecting many aspects of our everyday life. One of these aspects is interpersonal communication. The internet users experience a new from of communication relatively free from their real life hegemonic values and norms. One of the most important communicative means is language. The names, which are chosen by members of a society for naming things, other people or themselves, are an important part of each language. Choosing a name should follow social rules that legitimate some names or forbid the others. The first step when entering the virtual world and chat rooms is choosing a name by the user. This article is concentrated on the names that are chosen in the chat rooms by Iranian users. Through this research, we aimed to make clearer the rules, desires and wishes that the name owners follow to choose their name. In this research, Pierre Bourdieu’s Idea about language, Erving Goffman’s theory in representation of self and Dramaturgical theory were used. In addition, “public sphere” presented by Jürgen Habermas was applied to describe some aspects of the internet enviroment as the context of acting. To find an answer for our research question, more than 600 nicknames were chosen. To analyze the names, qualitative content analysis method was used. Finally, the nicknames were categorized and a typology of the nicknames was presented. Then, we tried to explain each category with suitable theory. We found that nickname owners try to represent themselves as acceptable and pleasant for their audiences through the choice of their nicknames. Indeed, sometimes they mock real world norms, values and relations through choosing unusual or funny names.

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Abstract
"Internet pornography", is dealing with attractive sexual content behaviors through the Internet. The harms, the exploitative nature and unlike consent  of the children and juveniles provoked reactions from the international community, and several international instruments have called for criminalization and cooperation of governments in combating this behavior, but adult pornography is met with the advocates and opponents .The advocates know it as a symbol of women's freedom that provid material benefit and prevent violence and its opponents regard it inconsistent with ethical and moral values and human rights, which result in commodification of women. In Iranian Law. This phenomenon includes children, juveniles and adults and it is referred to by “vulgar”, “obscene” and “pornography” modifiers. It is due to the Islamic mandates and ethical values which regard any kind of pornography as a religious prohibition. These profligate behaviors are measured against chastity and continence, advised vehemently in Islamic teachings and therefore, they are regarded as utilities of indecency, prostitution and corruption of ethical values and virtue. In Iran, different acts have criminalized internet pornography including Islamic Penal Code, Children and Juveniles Protection Act, have created a new order in this case. Considering these acts, criminal behaviors of internet pornography include principal, connected and accessory criminal behavior, each acquires their unique conception and legal elements. The present study proposes that a comprehensive law should classify pornography into three levels: extreme shameful, shameful and disagreeble, and concurrently provide differential support to vulnerable people, according to the degree of promiscuity, its different types Subject to appropriate disciplinary and criminal responses.
 
Keywords: Internet Pornography, Obscene, Vulgar, Virtual Space.

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Aim: Nowadays, the Internet is considered as an appropriate means of transferring knowledge in education and research processes. However, overusing the Internet may cause addiction. This problem may increase as the Internet usage increases. This paper attempted to study the Internet addiction among the students of Yazd universities. Methods: This research was a cross-sectional study conducted among 238 students of Yazd University Medical Sciences and 245 students of Yazd Payam-e-Noor University. The data were collected using the Internet Addiction Questionnaire introduced by Young. To analyze data, several statistical operations were conducted, including mean, percentage, Chi-square, Spearman’s correlation coefficient, Chi-two, and linear regression. Findings: Among the addicted students, 51% were from Payam-e-Noor University and 49% were from the University of Medical Sciences. Descriptive statistics also revealed that 51% of the addicted students were female and 67% of them were unmarried. Getting news and using e-mail services were mostly reported the Internet usages. Conclusion: Comparing with the previous studies, the Internet addiction has increased among the students of Yazd universities. This problem needs more concise investigation, and educational and counseling planning to reduce the Internet abuse.

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Companies have widely adopted the Internet and related technologies worldwide to conduct their business and improve performance. Internet technologies and electronic business provide new opportunities for companies to compete in the global market and play a significant role in the world economy. Despite the significant studies in e-business, there is a need for more comprehensive analysis in examining e-business in the sports industry based on new e-business approaches. This article aims to develop a theoretical framework of e-business based on the participation of sports consumers in the company's development, which was carried out with the qualitative research method and based on the foundational data theory and a constructivist approach. Research data were collected by a purposive sampling method using a snowball technique and based on in-depth semi-structured interviews with e-commerce. The number of research participants by using the theoretical saturation index reached 19. The analysis of research findings showed five main categories. Different dimensions of business, to make money for yourself and profit for the company. The final model of the research was presented so that the sports consumer can enter into business with companies through social networks by reaching electronic maturity and designing a project or service if he has high communication literacy. It was found that sports consumers can participate in developing sports or non-sports companies that either need online advertising are advertising agencies. These sports organizations need to hire people or sports manufacturers that need feedback on their products.

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Entering any new technology to communities, puts a significant impact on the lives of people. Although technology is not inherently good or bad, but there is some damage that happens just by entering the technology. One damage in connection with internet is the excessive use of the internet or “internet addiction” thatis to be addressed in this paper. Excessive and obsessed use of internet causes psychological, social, academic and occupational problems to gather with physical problems such as eye pain, back pain, changes in sleeping and eating patterns,all of which are defined as “internet addiction”. The sample for this study includes all users in the cafenets of ShahinShahr, Esfahan (Iran), in the winter 2009 that have used Internet. The data needed for research questions were collected interview with 170 of users. For gathering the basic information of research, the Young Questionnaire IAS was used. The results showed that 4 persons (2.3%) got scores above 80 (sever addiction), 46 persons (27.5 %), had average addiction and 120 persons (70.58%) had scores lower than 50 and (normal users). There was a relationship between the excessive use of the Internet and satisfying the needs. Now the subject of “Internet addiction” in society is normal but it is expected that the second group (the average addiction) moves to serious addiction.

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Problem :The design and form of the city in animation films and video games is one of the conceptual design elements that is formed to show the activity space of the characters and the place of events in the story world. Seeing the character in the space in which he acts leads to the recognition of both the characteristics of nature and identity. In this study, the urban design of the animated film Ralph Breaks the Internet is examined as a study example to identify and analyze the indicators of urban form in the interpretation of the film from the virtual space of the Internet and the video games Sugar Rush and Deadly Race.
Target: Therefore, the aim of the research is to know the indicators of urban design used in internet city spaces and games, so that their similarities and differences with realistic urban design for human life can be determined.
Method:A qualitative method with a descriptive-analytical approach was used in the implementation of the research. Also, the theories of Leo Brudy and Jenny Bavidage were taken into consideration in the study of the urban spaces of the games.
Findings:The findings of the research show that Internet City has transformative and disruptive capabilities according to its neighbourhoods, as well as Deadly Race with nostalgic/transformative capabilities and Sugar Rush are evaluated as nostalgic.
Result: In conclusion, considering that exaggeration and caricature are used in the conceptual design of the visual elements of the animation film, urban design in this work is an imaginary and exaggerated interpretation of the zero and one virtual space of the Internet, based on which the image of the Internet city is based on the moving image. It has been shown, while indicators such as physical elements, organization of urban arteries and infrastructures are designed based on responding to the needs of the characters and at the same time visual appeal to the audience, as well as the cultural and commercial goals of selling goods made from the elements and atmosphere of the film.

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Because of information revolution, the whole pattern of human life has been changed. Trade is the one which is being affected the most. The new media (internet) has changed the way of transaction process, even buyer and seller behavior. Therefore marketing concept has changed and it has to be adapted to online situations. In this article, the authors are trying to design a conceptual framework for internet marketing mix. It is considered a new philosophy in marketing named relationship marketing. This model has factors that have impacts on the marketing mix. One of the factors is product life cycle and the other is customer maturity. Elements of the mix are combination of traditional and modern components that are: product, price, place, information gathering, communication, and branding. PLC has four stages and we define that customer maturity has three phases regarding to fuzzy logic. Therefore, in this model, we examine 12 boxes derived of multiplication of four and three. Consequently, the model was confirmed and found 10 integrated Marketing mixes regarding to different situations in product and customer maturity.

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Developing of electronic services in the banking industry, the nature of financial services has changed tremendously and in today's competitive banking environment, most banks are seeking to identify and meet their customer’s need in order to maintain their position in the market. The purpose of this study is investigating relationship between quality of modern banking services and customer satisfaction. Thus, in order to fulfill this purpose, different models of automated services quality index were surveyed. Then 7 variable including variety, ease of use, usefulness, operation’s speed, confidentiality, security and responsibility were selected. We distributed 384 questionnaires with Likert scale in state and private banks’ customer in Bandar-e-Anzali city. This research used Cronbach’s alpha coefficient for reaching a fair reliability. Also validity of this questionnaire was calculated through factor analysis. Results of testing hypotheses using Spearman’s correlation test showed that modern services quality has positive effect on customer satisfaction.

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Aims: Although the Internet has greatly benefited our daily lives, over usage of it can lead to addiction, which can negatively impact our life. This study aimed to assess the impact of digital addiction on emotional status of female high school students.
Instruments & Methods: This descriptive correlational study was conducted in Baghdad Governorate from December 1^st, 2022 to April 5^th, 2023. 360 female high school students were selected using simple random sampling method. Data were collected using a questionnaire whose validity was confirmed by experts, and a pilot study confirmed the reliability of the results. This questionnaire had a total of 25 questions to measure digital addiction and 21 questions to measure mental health. Through the interview, data were gathered, and descriptive and inferential statistical analysis were used to analyze the data.
Findings: The majority of respondents are female pupils in grades 4, with a mean age of 16.55±1.08 years. 49.7% of the high school pupils reported a high degree of addiction, and 50.6% had a moderate level of emotional status. The amount of time spent using devices during the week (β=-0.218; p=0.0001), the amount of time spent using devices on the weekend (β=0.137; p=0.019), and digital addiction (β=0.282; p=0.0001), all predicted emotional status.
Conclusion: Emotional status is predicted by the time of device use during the week, the amount of device use on the weekends, and digital addiction.
 

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The present era is named as information, digital or knowledge era, in which information technology, as a new strategy and thought, has affected all dimensions of human life Consequently, the organizations are among those concepts that have been affected by information technology. So that it is impossible to imagine the organizations without this strategy. In order to fullfil the requirements and expectations of the society in this field, the organizations have to use information technology if they are interested in surviving. Thus, developing information technology in governmental organizations of the developing countries has special significance. It is because, from one aspect, this skill is considered as a strategy to national development of the developing countries and, from the other aspect, it is very important in terms of governments role in national economiyc, GDP and information technology markets. There fore, knowing the effective factors on using information technology is a nessecity. In this way, knowing structural and managerial factors effecive on using information technology is of great importancece and can help the governmental organizations to use this strategy more quickly. The goal of the present research is to recognize these effective factors in governmental organizations. Accordingly, many factors such as the chief manager of information technology,s skill and support, suitable organizational structure in information technology and the sort of the activity of the organization on using information technology were studied.

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Aims: Research shows that students are one of the groups at risk of Internet addiction, and it seems necessary to control their psychological and social well-being affected by Internet addiction. The expansion of various job, educational, and communication dimensions of the Internet makes clear the necessity of using this tool in different groups, especially students; therefore, this study was conducted to determine the effectiveness of an educational intervention based on social cognitive theory on reducing Internet addiction in medical students of Bandar Abbas.
Materials & Methods: This semi-experimental intervention study was conducted on 201 students of Banda Abbas University of Medical Sciences in 2020. Initially, students answered a researcher-made social cognitive theory (SCT) questionnaire and Young's Internet Addiction Inventory (IAT). Then, they were placed in two intervention and control groups with the same distribution. The intervention group received educational content for six weeks to reduce Internet addiction. Two months later, two groups completed the questionnaires again, and the data were analyzed with SPSS 16 software with covariance analysis and logistic regression.
Findings: Statistically significant differences were observed between the two groups in knowledge (F=7.138; p=0.008), outcome expectation (F=7.881; p=0.006), outcome expectancies (F=8.697; p=0.004), self-efficacy to overcome obstacles (F=6.294; p=0.013), self-regulation (F=5.680; p=0.018) and emotional adjustment (F=8.664; p=0.004).
Conclusion: Educational intervention based on the social cognitive theory affects knowledge, outcome expectations, outcome expectancies, self-efficacy to overcome impediments, self-control, and emotional coping of Internet addiction.

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Virtual networks and Internet language have now been shaped by and are shaping language and registers as communicative tools. The present study aimed at investigating the effect which the internet is making on the language, the discourse and the writing style of Iranian male teenager students in cyberspaces of Telegram and Soroush. To conduct the research project, initially, 60 junior high school students from SAMPAD, Rasht, at the ages of 13-15 years old were selected through non-probability convenience sampling joined in a common group on the social media as the members. Then, 837 utterances from students Netspeak were selected through purposeful sampling. Their social and verbal behaviors including written and spoken had been recorded and transcribed for one month. To this end, the data were analyzed into two levels of description and explanation. At the level of description, the features of network discourse inspired by Crystal (2004) were represented. Along with Crystal's classifications, this study achieved to other features peculiar to Persian networks as follows: Substitution for Persian alphabetic system (Finglish), lexical barrowing, text spoken style, spelling mistakes (slip of the pen), humorously idiosyncratic Netspeak, permutation of Persian word ordering, encryption, and punctuation. At the explanation level, the network discourse which was inspired by Gricean (1975) model, revealed that the cooperative principles worked differently and the quantity maxim was flouted without any violation. But other three maxims were in line with the prominent characteristics of the cooperative strategies. The results manifested that cyberspace for the survival of communicative competence generated the virtual variety as marked written register of Persian language for social media purposes.


Virtual networks and Internet language have now been shaped by and are shaping language and registers as communicative tools. Language itself is a medium of diversity of signs which, due to its important communication role in human social life, has become an integral part of the social life of its speakers and is influenced by linguistic and multilingual changes as well as any cultural changes. On the other hand, the cycle of public communication is not complete without a media tool or institutions that can convey their message. Various aspects of people's lives have been comprehensively influenced by new media, including the Internet and virtual social networks, so that the effects and consequences of these new information and communication technologies cannot be denied (Ghasemi et al., 1392, p.6). In this regard, the most important objectives of the present study, citing the views of Grice (1975), are:

• Representation of the effect of virtual messenger networks on the applied style of Persian text and writing system in Iranian adolescents,
• Analysis of the damage to the body of Persian written language with an emphasis on the effectiveness of virtual messenger networks,
• Representation of differences in the written text and the spoken text of students' speech in their virtual networks messages,
• Comparing and classifying the characteristics of the written texts in virtual messenger networks.

It is very important to note that the role of virtual networks as a fast and economic communication tool is not hidden for anyone, which due to its written nature, plays a significant role in promoting orthography and Persian language development among Iranian youth and adolescents. The present study tried to investigate the effect of mobile messenger networks (Internet discourse) on the Persian language writing system among adolescents through descriptive-analytical methods in order to obtain appropriate answers to the following research questions:

• RQ1: Do the descriptions and representations of the written form of messages in virtual networks have a tendency towards written discourse or they display the characteristics of discourse in spoken texts?
• RQ2: Which of the highest frequency of sub-categories of text spoken style is the writing system of messenger networks among adolescents?
• RQ3: How can the characteristics of the virtual discourse be evaluated and explained based on Grice's principles, and what are the effects of these characteristics on the applied style of text and writing system of Iranian adolescent students?

       The Internet, as an electronic, global, and interactive medium, has features compared to other media, each of which has implications for language. Users are limited to a number of hardware and software components to communicate, which must also transmit all text rules and language features via the keyboard. In this regard, in order to address the questions of the present study, a theoretical framework has been considered which is a combination of Crystal (2004) points of view on Internet discourse, and Grice’s (1975) principles of cooperation.

5. The six characteristics of Crystal’s (2004) written form of messages (Internet discourse) in virtual networks are:

- Neologism,
- Contraction,
- Shortening,
- Unconventional spelling,
- Abbreviation (word-digit replacement, word-letter replacement, word-combination), - Emoticon.

5. The four main characteristics of Grice’s (1975) cooperative principles are:  

- Quantity: Give enough information, no less and no more;
- Quality: Be honest and do not provide inaccurate information;
- Method: Address the issue and do not marginalize;
- Relevance: Communication should be explicit and concise.
According to Crystal (2006), the language of the Internet and media communication, especially virtual media, influences and changes the Standard English Language for its survival. He believes that the language of the Internet is in a process of constant change. In such a way that this language changes momentarily and daily. Therefore, in the opinion of the authors, the functional language of the Internet, whether in English or in other languages, will not be unaffected by this rapid change.
This research is analytical-descriptive research in nature and identifies and analyzes writing errors in virtual networks which aimed at investigating the effect of the Internet on the language, the discourse and the writing style of Iranian male teenager students in cyberspaces of Telegram and Soroush. The necessary information for writing the background and theoretical foundations of the present research has been obtained from library sources and documents. To conduct the research project, initially, 60 junior high school students from SAMPAD, Rasht (Mirza Koochak Khan High School out of 360 students in total) were selected. The age range of them was between 13 to 15 years old and they were from the first three grades of the aforementioned school - 20 students from each grade were selected - which was done by non-probability sampling method. Then, 837 speeches (out of 2487 speeches) of Internet chats used by them in virtual networks were selected by purposive sampling method. It is worth mentioning that the research data was collected from the Internet discourse of virtual messenger networks that was exchanged between the mentioned high school teenagers. This study was a copy of private chat pages and conversations of people in different groups according to the completed form of their satisfaction. Their social and verbal behaviors including written and spoken had been recorded and transcribed for one month. To this end, the data were analyzed into two levels of description and explanation.
At the first level, the collected data were described based on the theoretical framework of Crystal (2004) on Internet discourse including: neologism, contraction, shortening, unconventional spelling, abbreviation (word-digit replacement, word-letter replacement, word combination). Along with Crystal's classifications, this study achieved to other features peculiar to Persian networks as follows: Substitution for Persian alphabetic system (Finglish), lexical barrowing, text spoken style, spelling mistakes (slip of the pen), humorously idiosyncratic Netspeak, permutation of Persian word ordering, encryption, and punctuation.
Also, at the second level, the data were explained based on the theoretical framework of the four principles of Grice (1975), including: quantity, quality, method, and relevance. From the authors' point of view, in addition to crystal views, they were considered as substituting Persian written system (Finglish), lexical borrowing, text-spoken style, text slip of pen, humorously idiosyncratic Netspeak, shifting sentence elements, coding, and marking.
The present study, based on Crystal (2004)'s views on Internet discourse and the four principles of Grice’s (1975) model, concluded that the inclusion of neologism and other language terms in standard Persian vocabulary is itself a symbol of lexical borrowing. The type and nature of these terms and borrowed applications, create a new format of Persian language as an online form of Persian language in virtual networks. According to the authors, the reason for entering this kind of Persian language is to fill communication gaps in a limited time in cyberspace. Also, based on data analysis, it can be explained that changes in the application of Persian language by these users in these virtual networks act as automated social-linguistic devices and to express their intentions under the influence of situational context. Society and observance of appropriate conditions in the Persian language create the criteria for changes and encodings appropriate to cyberspace, and this introduces the style of marking the Persian language for virtual purposes. In addition, in the analysis of the speech style of the text, as a subcategory of the applied style of the text among these adolescents, it has the highest applied frequency, which is a symbol of observing the principle of economics and diligence in any language. The use of dialogues is a factor that refers to the use of language in various social situations through the users. At the explanation level, the network discourse which was inspired by Gricean (1975) model, revealed that the cooperative principles worked differently and the quantity maxim was flouted without any violation. But other three maxims were in line with the prominent characteristics of the cooperative strategies. The results manifested that cyberspace for the survival of communicative competence generated the virtual variety as marked written register of Persian language for social media purposes.
 

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Road crashes cause more than 20 thousand fatalities each year in Iran. Human factors consisting of driving styles and skills have been recognized as important contribiuting factors in most traffic crashes. Focous on driving behavior has been the subject of many researches. Driver Behavior Questionnaire (DBQ) in this regard is a relatively new, important and widely used instrument, devised to identify the components of the structure of aberrant driving behaviors. Surveys based on DBQ, urges respondents to self-report the frequency of aberrant driving behaviors during a specific period of time. Investigation of driving styles is estimated to be the subject of more than 170 researches since DBQ was first by Reason et al in the 90’s. Since then, many researchers have employed the original DBQ or a modified version, either to explore behavioral components (exploratory approach) or to confirm a given setting based on authors’ theories or observations, in group(s) under the study (confirmatory approach). Lack of exploratory analysis and spatial dispersion of respondents in the previous domestic researches, motivated the authors of this paper to conduct a new survey to investigate aberrant driving behaviors among Iranian drivers applying exploratory approach. The original DBQ was modified, validated and dispersed between Iranian drivers through an internet-based survey. Recent increase in the number of internet users in Iran, more interactions between respondants and the questionnaires, the power of self-administration, massive reductions in cost and time over interviewer-administered surveys, building a database, were among factors yielding hope that the sample would be comprehensive enough to comprise different groups of drivers. Using social networks and email services, the proposed questionnaire was exposed to internet users and a sample of 213 drivers (165 males and 48 females) from 40 cities inside and outside Iran, filled out the 37-item DBQ. Principal Component Analysis (PCA), with Varimax Rotation implied, a five-factor structure: “Push and Speed Violations”, “Disregarding the Regulations”, “Lack of Concentration while driving”, “Aggressive Violation” and “Lapses and Error” for Iranian drivers. These components account for 42.2 percent of the total variance. It is worth noting that the distinction between different kinds of violation and lapses and error support the fact that this new structure is consistent with the previous studies. Moreover, using cell phone while driving (both sending texts and talking), aggressive violations and push and speed violations are the most frequent aberrant driving behaviors. Compared to the other countries, drivers in Iran reported more violations than drivers in industrialized countries and fewer violations than Asian drivers. Results also show that unlike industrialized countries, Iranian drivers reported more aggressive violations than ordinary violations.

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The advancement of technology and its widespread applications has given rise to a new type of business, known as platform businesses. Algorithms are essential tools for platforms to manage operations and simplify tasks for business owners. However, the use of algorithms also has consequences. The primary objective of this research is to investigate and identify the functions of algorithmic management and analyze its behavioral consequences on internet taxi drivers in Iran. The research community includes internet taxi drivers in Iran, and a theoretical sampling method was used to select the research sample. This study is qualitative and descriptive in terms of its applied goal and method. To collect qualitative data, a semi-structured interview tool was employed, and thematic analysis was used to analyze the data obtained from the interviews. The analysis of findings in the two sections of algorithmic management functions and its consequences yielded 189 codes for functions and 136 codes for behavioral consequences. The functions section contains 9 topics, including easy recruitment, multi-channel recruitment, motivational job design, systemic-attitudinal (perceptual) performance evaluation, digital training, performance-based service compensation, flexible service compensation management, systematic labor relations, and conditional maintenance. The results section includes 11 sub-themes, which are categorized under two main themes: pleasant feelings and unpleasant feelings. The findings indicate that algorithmic human resource management has both positive and negative consequences. While the positive consequences are often acknowledged, the negative consequences of this concept are frequently overlooked.

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            The Internet Services Providers (ISPs) have liability for the injurious acts of themselves and their subscribers. Determining the bases of their responsibility is the most important subject about them. In this regard in the foreign law, someone believes that the fault is the base, and others believe in strict liability. Thus enacting rules such as Electronic Commerce Directive and DMCA were upset to appear a new system applying on liability, i.e. non-liability regime. Thon, under some circumstances the Internet, service providers, known as intermediates, would have no liability for other contents and activities. Generally speaking, in the current legal system of Iran, there are no certain rules about it, and according to the Civil Liability Act, liability is based on negligence. In this field, however, the presumption of negligence may be useful.                  
* Corresponding Author’s E-mail: hamid.abhary@gmail.com

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Abstract    The Internet,due to its global scope, easy access, cheapness and possibility in global communication, is the endless world,andhas important role in developing and/or destructing countries. If it is used to make peace, economic security and positive communication, then it will be considered as proper technology for the countries;however, if it is used to violate privacy, intellectual ownership rights, insult, defamation and softwaremalfunctions, it will affect inversely. Toutilize this new world, it is necessary to create an integrated system including controlled rules with related needs. In this paper, the acceptedmodels of legal society are studied as a system to legitimate the internet in Iran, UK and USA. In this regard, international law has high exclusive capability to legitimate this space. These studieslead us toward a proper legal system with legitimated Internet.  
* Corresponding author’s e-mail: Fzedrisi@yahoo.com

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In nowadays highly competitive markets, corporate managers are looking for new ways to make people aware of their products, and promote their brands. For this purpose, they use a variety of marketing techniques to attract more customers. One of the most effective techniques, based on communications between individuals, is electronic Word-of-Mouth (WOM) marketing. In recent years, the increase of Internet users in Iran has created a proper opportunity for companies to use this technique beside traditional marketing methods. Doing this, in addition to increase of their market share and raising their customer’s product awareness, they can improve the company's brand. So it is necessary for companies to pay more attention to the virtual spaces where WOM communications take place and even control them. This study is implemented on the basis of a qualitative research method known as Netnography. Using MAXQDA data analysis software, we tried to empirically explore one of these virtual internet spaces. For this purpose, some topics of an Iranian Internet forum discussing around home appliances were studied. So after identifying the constituent factors of the forum, some correlations between these factors were detected.