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This paper is aimed at proposing an appropriate e-business model for Iran banking industry using mixed research (qualitative -quantitative) methodology. For this purpose, after examining e-business models for financial services 10 experts and managers in the banking industry of the country at various levels during were interviewed in qualitative phase. Gathered data was analyzed using qualitative content analysis and a questionnaire was prepared and used as the basis of quantitative phase of study. The quantitative data was collected and then analyzed for descriptive and inferential statistics. Based on results final model of the research was determined. The results of the research show that the proposed e-business model for banking industry is comprised of four main dimensions including: provided value, customers, suppliers and financial management. Generally speaking, the main components were classified as 10 main categories, i.e. product/service, target customers, distribution channels, customer loyalty, insurance, resources and competencies, cooperation network or partners, cost structure, revenue structure and electronic intermediaries. At the end, as per the obtained issues and scope, some policies and research proposals are presented.

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Electronic Businesses have an undeniable role in growth of country’s economy. Although different researches and studies show that using email marketing in electronic businesses is too important, but there are many problems and challenges about content, time, process of sending email and etc. So research about this subject is valuable and important.
For answering the questions of this research, first the definitions about this subject is determined and then the requirements for email marketing implementation is explained.
This research is practical and it will be beneficial to marketers and businesses who wants to implement email marketing. This research is answering the question “For implementing and deploying email marketing what actions to take and what requirements is needed”.
 The statistical sample of this research is email marketing experts who is working for E-businesses and required information has been obtained by questionnaire. LISREL software for data analysis and confirmatory factor analysis was used.
The final results of this study show that the framework of email marketing within the three dimensions of technology, people and processes, and it also will help to marketing managers of companies or small and medium enterprises owners.

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E-business Governance is the decision-making framework within which decisions about relationship, accountability, compliance, direction, and control in e-business activities are made. This structure make the e-commerce organization manage itself more effectively and prevent failure that take place by having not adequate attention to governing elements, risk of e-business, dynamic of standards, and rules. In this research by using literature review and interviews with experts, a questionnaire was designed and by analyzing the gathered data through surveys, the   e-business key success factors such as e-business enablers, corporate and IT governance, the best practices, management and strategy were extracted. Then these key factors were presented as the e-business governance models. The results of statistical analysis confirm that the model might be helpful in handling the process of e-business in Iran.