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By the increasing rate of flexibility in management systems including compensation systems, it is necessary to study theoretically and understand the key variables on designation of flexible compensation systems. Purpose – The purpose of this article is to study the ability of agency theory in explanation of compensation problems inrollving the cultural context and occupation features in Iranian Automotivie Induslry. Design/methodology- In this article, a conceptual model was developed in which we examined the relation of independent variable (agency theory assumptions) and dependent variables (current structure of compensation contracts and agent's tendency to arrange this structure). this relation is interfered with moderate variables (cultural dimensions and kind of occupation). In order to test the hypothesis, two active firms in automotive industry (manufacturing and service companies) were selected for sampling. It is to be mentioned that agency theory assumptions have not been examined in Iranian Automantive ludustry. Results –Test of hypothesis confirmed lots of agency theory assumptions. our findings showed that some of agency theory predictions are attenuated by cultural characteristics and most of time there is a significant relation between agency theory assumptions and occupation conditions. Conclusions - using agency theory assumptions with respect to cultural dimensions and occupation dimensions and occupation conditions in drawing up of compensation contracts will improve Iranian firm’s wage and salary systems in order to reduce agency problems and the related cost.

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Shifting from collectivism to individualism has changed pleasure types along time and created a generation gap in Iran. So, how can the post-colonial design mix positive aspects of old collective and new individualist pleasure as a cultural builder and catalyst for change? The purpose of this research is finding culture-oriented pleasure which can decrease generation gap and make a more peaceful pleasurable experience for both collectivists and individualists. We suggested a counterpoint instead of the hegemony of collectivism or individualism. For decreasing the generation gap we proposed: Applying behavioral design for promoting and reviving socio-pleasure among young and old people; balancing between psychological pleasure (with respect to the other's choice, creativity and diversity (Individualism)) and normative pleasures (with respect to unanimous ethnic and cultural norms (collectivism)). As a suggestion “Safa” can introduce a culture-oriented pleasure which may satisfy both sides. It means hedonism, pleasure, calm, change hatred to love, honesty, treatment, purity, enlightening, sublime, and also sympathy, friendship, sincerity and unification of spirits. Safa refundable in different forms of Iranian arts, artifacts, texts, proverbs and behaviors and can be defined as a positive cultural design approach.