Volume 8, Issue 2 (Summer 2018)
Abstract
Introduction Given the importance of the historical context in the city of Mashhad and acts of sabotage, identifying, preserving, recording, and maintaining its historic facades is important. This study aims to investigate the ornamentations of Bala khiaban’s historic facades of the Qajar period (1304-1174) (which have been inscribed as Iran’s cultural heritage). The methodology of this study is based on descriptive-analytical, exploratory, library studies, and field research. Conclusion The results show that all buildings are two-story and ornamentations often seen on the upper part of the facade. In terms of ornamentation, in most of the façades, the moarragh mosaic tile or combination of tiles and bricks were used. Furthermore, some opening inscriptions are decorated with moarragh mosaic tile, too. All of these facades are made of brick and the dominant colors of the facade’ ornamentations are brown, yellow, Ultramarine and turquoise blue, lateritious and sometimes pink and brown.
Volume 24, Issue 3 (10-2020)
Abstract
Regret is a key element of future customer behaviors & Post-Purchase Regret is one of the negative emotions after the purchase. The development of technology and the ease of access to information about not selected purchase options have raised the possibility of regret. Generally, there are various factors in the post-purchase regret that increase or decrease the intensity of this negative feeling. .In this research , based on Narrative research methodology, interviews was conducted with 10 young women. thematic analysis revealed factors intensify post –purchase regret in 9 categories: ease of Physical and technical comparison options, acceptance of responsibility, brand credibility and product price level, decision maximization versus satisfaction, decision justification, social comparison, diversity and time horizons of future options, and ultimately enduring involvement with the chosen option.
Maryam Talaei, Vahideh afifi, Asghar Fahimifar,
Volume 29, Issue 2 (3-2022)
Abstract
Given the importance of the historical context in the Iranian city of Mashhad and acts of sabotage, identifying, preserving, recording, and maintaining its historic facades is important. This study aims to investigate the ornamentations of Paein Khiaban’s historic facades of the Qajar period (1304-1174) (which have been inscribed as Iran’s cultural heritage). The methodology of this study is based on descriptive-analytical, exploratory, library studies, and field research. The results show that all buildings are two-story and ornamentations often seen on the upper part of the facade. In terms of ornamentation, in most of the façades, the moarragh mosaic tile or combination of tiles and bricks were used. Furthermore, some opening inscriptions are decorated with moarragh mosaic tile, too. All of these facades are made of brick and the dominant colours of the facade’ ornamentations are brown, yellow, Ultramarine and turquoise blue, lateritious and sometimes pink and white.
