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This study aimed to investigate the role of behavioral sciences in the management and promotion of students' physical activity and sports participation behavior. This research is in the category of applied knowledge development research and was conducted by a descriptive method. The study population consisted of all students in the country in each degree and field of study, which was conducted with a sample size of 400 people. Samples were randomly selected. Data collection tools were three questionnaires including demographic information, the third part of the questionnaire (GPAQ) of the World Health Organization, which was designed to measure participation in sports activities, and a questionnaire on the role of behavioral sciences on sports participation behavior (α = 0.87). Data were analyzed by descriptive statistics, Pearson correlation coefficient, Friedman ranking test, independent t-test, and multiple linear regression test. The results showed that behavioral sciences affect sports participation behavior. There is a positive and significant relationship between them and prioritizing behavioral science components on sports participation behavior, including beliefs and concerns, attitudes, habits and lifestyle, health literacy, self-perception; perception is the consumption of others. Also, there is not much difference between men and women in their physical activity and sports from behavioral sciences.

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The history of branding in Iran dates back to a few decades and its importance has recently been recognized by businessmen. The present study aims to add to the scientific aspect of branding, clarify the issue of branding, identify its principles and provide guidance for those making decisions in branding issues. Hence, the objective of this study is to provide a model for branding sporting sportswear in Iran. In the category of basic and data-based researches, this research is of mixed nature. This kind of study includes predetermined and emergent methods, open-ended and closed-ended questions, various forms of data, content and statistical analysis, and the final conclusions are based on the findings obtained from both qualitative and quantitative approaches. The present study was done using the exploratory tool compilation plan and based on it; the qualitative aspect of the research was done. Purposeful sampling and snowball sampling technique were used to perform in-depth interviews. A total of 15 interviews were conducted with experts. In fact, the sampling continued up to the step that the research reached to an adequate theoretical saturation. Based on the results, branding and sale of sportswear were classified into seven and eight levels, respectively. The findings include value creation, customer perception, online sales, accessibility, online payment conditions, displaying other customers' views and monitoring the sales.  The research results also revealed all levels of recognizing the customer needs, competitors' activities, sportswear-related services, facilities, identification and pristine advertising that should be taken into consideration to brand Iranian sportswear.