Showing 14 results for Kordnaeij
Volume 3, Issue 1 (6-2013)
Abstract
This research is conducted on the basis of the relational view of competitive advantage. In this view, competitive advantages are created by not only corporate-level resources but by inimitable capacities and mixed into dynamic relations. The main purpose of this paper is to analyze and quantify the impact of external social capital dimensions on organizational competitive advantage. For this purpose, after an extensive study of literature, the initial conceptual model was designed. The questionnaires were distributed among senior executives and board members of Color and Resin Company and 64 questionnaires were returned and the data were analyzed by using descriptive statistics, inferential analysis and Structural Equation Modeling. Results show that the size of a firm impacts innovation and external social capital significantly affects the organizational competitive advantage. Also, structural dimension of external social capital is the most effective among the dimensions of competitive advantage, and strategic flexibility dimension is the most impressible dimension of external social capita. Additionally, the cognitive dimension of external social capital has the minimal impact on competitive advantage. It seems that the warm personal relationships, business relationships and working closely with many diverse groups and work teams in complex industrial organization are the most important tools for achieving the desired organizational results.
Volume 8, Issue 1 (6-2018)
Abstract
Today, branding and brand management have much interest in the world of marketing. The purpose of this study is to investigate the relationship between brand satisfaction and customer repurchase intention. In this regards, two factors that may influence this relationship has been reviewed. These factors are, consumer lifestyle and hedonic values which has the moderating role in this research. The statistical population of this study is composed of consumers of Home appliances industries in Tehran. Based on the Cochran formula 413 individuals have been considered as the statistical sample. For data collection the standard questionnaires were applied. The validity of the final Questionnaire was tested and the needed corrections were done. To test the reliability, the Cronbach was applied and the result is shown that the questionnaire is reliable. The collected data have been analyzed using SPSS 22 and smart pls 2 software. As the results show, brand satisfaction affect repurchase intention positively. Moreover lifestyle as a positive effect on the relationship between brand satisfaction and repurchase intention. Besides, hedonic value has a weak influence on this relation.
Volume 8, Issue 2 (9-2018)
Abstract
Today, attract, retain, and build loyalty in skilled staff is difficult. There are several ways to create brand loyalty in employees' organization or company that can be pointed to corporate citizenship and attractive employer brand. This study examined the impact of corporate citizenship on employer brand attractiveness and employer brand loyalty. The Statistical population was faculty members of University of Mazandaran that their numbers are 350 people. After stratified random sampling, 210 valid questionnaires were collected and data were analyzed through SPSS 22 and LISREL8.8 software. By calculating Cronbach's alpha coefficient of questionnaire reliability and validity through first-order and second-order confirmatory factor analysis were examined. The research hypotheses were tested through path analysis. The results showed that corporate citizenship has a positive and significant effect on employer brand attractiveness (β= 0/44; t= 4/98) and employer brand loyalty (β= 0/51; t= 5/59). Also, employer brand attractiveness has a positive and significant effect on employer brand loyalty (β= 0/39; t= 4/12). Finally, according to the results, recommendations were presented to organizations and companies.
Volume 9, Issue 1 (10-2019)
Abstract
Psychological safety is a critical base for individual, organizational and national performance, since managers who feel psychologically unsafe, do not have essential motives for productivity and excellence. It is reality of organizations that there are stage of jealousy, spitefulness, enmity, power games of peoples and groups. In these situations, it is important to bring about psychological safety for people in organization. Psychological safety means to feel safety in mind, emotion and behavior from side of other peoples and present personal opinions and do the jobs, without any anxiety and fear in organization. Many studies emphasis on effects of individual psychological safety based on personal, organizational and national variables, but there is not a quantitative and experimental research on formation of psychological safety in managers, especially among Iranian governmental industries. This research has taken Glaser's approach in GT to theorize process of forming psychological safety in Iranian governmental industries. Results of this research show that organizational factors, superior's leadership style, relationships between peers and subordinates and their competencies, eco-social climate of society, organizational atmosphere and psychological capital of everyone affect individual psychological safety. It can enforces job engagement, job satisfaction in managers and reduces stress and anxiety and willingness to expatriation in them.
Volume 10, Issue 4 (3-2021)
Abstract
Today, more than ever, consumers are searching for authenticity. One of the valuable features of brand authenticity is that consumers are willing to pay primum price for products that they think are authentic. Authenticity has emerged as a consumer favorite feature that reflects a brand's sense of uniqueness, realism, or originality, helping marketers differentiate their brands from competitors. The present study examines the antecedents of brand authenticity and its impact on word of mouth (WOM). Consumers of Tavazeh nuts brand in Tehran constitute the statistical population of this research. 372 people were selected as the sample by available sampling method. Data were collected through a standard questionnaire. The reliability of the questionnaire was assessed by calculating Cronbach's alpha coefficient and its validity was assessed by first-order and second-order confirmatory factor analysis (CFA). SPSS24 software was used for descriptive statistics and structural equation modeling (SEM) with LISREL 8.8 software was used to test the hypotheses. The results of testing the hypotheses showed that brand nostalgia, brand heritage, brand legitimacy and brand clarity have a positive and significant effect on brand authenticity. Also, brand authenticity has a positive and significant effect on word of mouth (WOM).
Volume 13, Issue 2 (Issue 2 (Tome 61)- 2009)
Abstract
In B2C models of e-commerce, customer trust is considered as one of the key factors of successfulness, and many scholars believe that the success factor in e-commerce is establishment and implementation of a safe and reliable purchasing process for the customers.
The aim of this research was to study the effective factors on customer trust in e-commerce. To do so, the research hypotheses were developed to examine individual, company and infrastructural variables.
Statistical population of this research was the customers, who had the experience of e - purchasing from the e-stores of “Iranian virtual community”.
As the results of data analysis showed, the cooperative and infrastructural variables had positive influence on customer trust but individual variables had no positive influence on customer trust.
Volume 13, Issue 2 (9-2023)
Abstract
The purpose of this article is to exploring the strategic approaches of innovation development for businesses that intend to have an acceptable position in the future of Iran's agriculture. In-depth interview with 12 selected experts, Delphi method and library document review were the methods of sampling and data analysis. The scope of the research is the entire agricultural sector of Iran.After extracting macro trends, innovation development strategies and specific innovations, by using strategic analysis tools, while extracting the most important environmental factors and the most important internal factors strategic positioning of Iranian businesses was done. Using the Simos method, the extracted strategies and innovations were ranked. The most important weakness of Iranian businesses was the lack of specialized and managerial knowledge and skills, and the most important strength was the possession of young and creative human resources. Widespread small ownership and immaturity of the innovation ecosystem in the agricultural sector were identified as the most important threats, and the richness of Iran's agricultural ecosystem, as well as the creative and educated human capital, were identified as the most important opportunities. Strategic cooperation for the development of applied innovations according to the maturity of the innovation ecosystem was the best strategy and internal commercialization of advanced innovations was identified as the weakest strategy. Innovations related to market efficiency and farm efficiency were identified as the most appropriate innovations and innovations related to advanced farms were identified as the most unsuitable innovations for the development of innovation in Iran's agricultural sector.
Volume 13, Issue 4 (1-2024)
Abstract
Abstract
Objective: Despite the importance of strategic innovation in the organization, research in this field is in its infancy and most studies have only described one or more aspects of these influencing factors. The purpose of this study is to identifying and conceptualizing the Antecedents of strategic innovation.
Methodology: This research is a mixed method (qualitative-quantitative) and in terms of purpose, it is applied-developmental research. At first, in the qualitative stage, meta synthesis method was used, then case study, and in the quantitative stage, DEMATEL method was used. To collect the data in the meta synthesis stage, a systematic literature review published in the years 1998 to 2022 was used, and in the case study stage, interviews were conducted with 21 experts active in the executive and academic department of football industry. Content analysis was used to analyze it, and finally, in the survey phase, using a questionnaire, the DEMATEL technique was used for the final model.
Research innovation: The results of the present research help managers and activists of the football industry to have a comprehensive view of the antecedents of strategic innovation in the football industry and provide the necessary background and platforms for strategic innovation in the football industry.
Volume 14, Issue 2 (summer 2024)
Abstract
Objective: The main objective of this article is to answer this question in the first step; What are the most important principles of the constitution related to the economic field of the country, and what are the religious sources of these principles? In the next step, the problems and obstacles of the proper and favorable effect of economic laws in the economic advancement of the country should be examined and verified with the aim of providing path-breaking suggestions.
Methodology: This research is descriptive-analytical and its data is collected from the library and electronic sources.
Research findings: The result of the research shows that almost all the important economic principles of the constitution are based on religious sources, especially the Holy Quran. Despite their religious validity and relative comprehensiveness, these laws have faced obstacles in some cases to be effective in the economic field: the lack of transparency in terms and definitions such as "ownership" is one of the obstacles to the maximum effectiveness of the laws. In the absence of effective and transparent laws, many activities of the quasi-governmental or semi-governmental sector cannot be directly monitored and their negative effects are evident in the country's economy. The breadth and breadth of concepts and terms in some principles have led to different interpretations and interpretations, which did not achieve the desired result of the legislator (for example, principle 44 and the discussion of privatization). The contradiction and inconsistency of some laws with each other and even the different sentences of the same principle have weakened the expected effect (principle 28 of the Constitution, which weakens the second sentence of the first sentence). On the other hand, in the absence of transparency and discipline, the country's economic sphere has taken on a law-abiding nature and has moved away from flexibility and rule of law.
Research innovation: With regard to the possibility of making it operational in the field of economic law, the interaction between the legislator and the economic activist (company or person) will become more prominent and in an interactive atmosphere, the correction and revision of laws will be put on the agenda with the aim of achieving discipline and transparency in the economic field. The field of economy at the macro level of the country can provide the necessary platforms for the dynamics of economic rights.
Volume 19, Issue 4 (3-2016)
Abstract
Traditionally, organizations apply competitive strategy approach in formulating their strategies. But, in today's business environment in which organizations interact with one another and affect each other, strategic management requires a new mindset and interactive approach to replace the competitive-cooperative with competitive approach. The view of this approach appears in business ecosystem concept. Business ecosystem is a network of different players that their success and survival are linked together. This concept states that the organization not as an isolated players, but they should be considered as a part of an ecosystem and their strategies should be designed in the light of interaction of other players, both organizational and business ecosystem level strategy. This research focuses on the interaction with other organizations, to explain the strategic objectives of the banking industry has been in the business ecosystem. A mix method research methodology was adopted. Statistical population and sample are banking industry and Iranian banking experts. In the first phase, 30 in-depth semi-structured interviews were conducted with banking domain experts and GT approach has been conducted for summarizing and grouping data. In the second phase, the collected strategic goals were corroborated by collecting 100 domain experts’ ideas through questionnaires. Finally, the business ecosystem strategic objectives were developed. The important results of this research are identifying and explaining five strategic objectives in business ecosystem level for banking industry of Iran that is an innovation of this research
Asadollah Kordnaeij, Alireza Bakhshizadeh, Hossein Askaripoor Askaripoor,
Volume 22, Issue 1 (1-2015)
Abstract
Today, using counterfeits is remarkably common in clothing industry. On this basis, present paper is conducted in clothing industry at Tehran due to the impact of counterfeit on brand equity of original products’. It is a descriptive research. To achieve research aims, a sample consisting of 384 consumers in Tehran who bought counterfeits deliberately were selected. To analyze data and to test hypotheses, Structural Equation Modeling (SEM) and Confirmatory Factor Analysis (CFA) as well as LISREL and SPSS software packages were used.
By studying existing literature, six variable including personal gratification, value averseness, price-quality perception, ethical issues, subjective norm and perceived risk were considered as affecting factors on customers’ attitude on counterfeits. To measure brand equity, four aspects of Aaker’s aspects (perceived quality, brand consciousness, brand association and brand loyalty) were used.
Research findings indicate that personal gratification, value averseness, price–quality perception and perceived risk have a significant impact on attitudes towards counterfeits. Likewise, the impact of counterfeits on Brand Equity of Original products is also significant.
Asadollah Kordnaeij, Ghasem Bagherzadeh, Hossein Mombeini, Alireza Bakhshizadeh,
Volume 22, Issue 4 (10-2015)
Abstract
The costs of retaining an existing customer are one fifth of the costs of acquiring a new customer for a firm. This statement is considered as a predominant notion in marketing. According to this notion, existing customers switching of a firm leads to create lots of costs for that firm. Therefore, the present study has been conducted with the aim of finding the causes of the switching intentions and influential factors on the customers switching intentions in Iran Banking Industry.
This study is a descriptive-survey research carried out on Iran Banking Industry. 397 customers from five selected banks in Tehran were chosen for this research. In order to examine and analyze the [R1] data, Structural Equation Modeling (SEM), Confirmatory Factor Analysis (CFA) and one-way Analysis of Variance (ANOVA) have been used.
“Satisfaction”, “trust”, “loyalty” and “switching barriers” are considered as the main factors weakening “switching intention”. The findings confirmed that the variables of satisfaction, trust and loyalty have significant negative impacts on the switching intention, but the impact of the switching barriers on the switching intention in Iran banking was not significant. The present research has been conducted only on banking services industry and only in Tehran which reduces the generalizing effect of the study. Moreover, quantitative analysis methods were used in order to evaluate the subjective factors such as customer switching behavior.
[R1]Not Of
Alireza Bakhshizadeh, Asadollah Kordnaeij, Mohammadreza Asadollahi, Seyed Hamid Khodadad Hosseini, Parviz Ahmadi,
Volume 23, Issue 3 (7-2016)
Abstract
In recent years, the construction of shopping Malls has been increasingly grown across the country. But only some of them have been successful to accommodate a large number of visitors while the other ones are constantly changing the commercial units’ use. Meanwhile the lack of demand for commercial units in form of multi-purpose complexes as well as recent general recession in country’s business has aroused this situation. Research conducted on shopping Malls are mostly focused on sale of place, marketing and financing as well as a few studies on the factors associated with success of these complexes. So it is necessary to discuss about the factors affecting the success of shopping Malls which is a very new subject. The main issue of this research is to provide a success model of shopping Malls considering the unique characteristics in Iran. The method used for this research is qualitative one (grounded theory) and its nature is applied-developmental. Data was collected through a deep interview with professors, experts in construction, handover and operation of shopping Malls and sale brokers for commercial real estate and sampling is done via snowball method. Data has been collected by clarifying the subject and when it reaches the saturation point, "open coding" is carried out. Then concepts are extracted and the factors are completed after focusing on the subject and finding links by “axial coding”. Finally, the specific dimensions and a conceptual model called “success model for shopping Malls” have been presented by “selective coding”.
Volume 25, Issue 1 (4-2021)
Abstract
Shopping in the general sense is ambiguous, it is both work, leisure and entertainment and it is an activity that oscillates between private life and privacy with social dimensions and in the tension between rationality and lust and a pleasant social form with necessary and obligatory activity. The aim of this study is to systematically study the research literature in the field of comparative comparison of shopping motivation studies, identify research gaps and propose suggestions accordingly. To this end, it seeks to answer the question of what are the strengths and weaknesses of existing domestic and foreign scientific articles in the field of shopping motivations in terms of problematics, theory and methodology. The method of this research was a systematic literature review of Latin and Persian articles in the field of studies related to shopping motivations. Articles found in 2001-2020 for Latin articles. By examining the keywords in the databases of this field and based on pre-determined criteria, appropriate articles were selected and analyzed. During the study of the dimensions of the studied articles, it can be stated that lack of attention to problematics, lack of various methodologies, dominance of positivist approach and lack of attention to interpretive paradigms and critical realism, lack of clear theoretical foundations and lack of attention to basic theories and related to the concepts of hedonic and utilitarian shopping motives are very evident. At the end of the research, based on the results of a systematic literature review is presented a model of purchasing motivation.
