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The present research aims to model the structural equations of green marketing and the desire to buy customers through the mediation of social responsibility. The research method is a descriptive correlation, which has been done in field experiments. For this purpose, 384 customers of Tehran's sporting goods stores were randomly selected using the Monroe method as a statistical sample. Data were gathered by green marketing awareness and willingness to purchase Habibi Saravi (2016) (α=0.92), social responsibility of Park & et al. (2017) (α=0.73) with a Likert scale of 5 Became for data normalization, the Kolmogorov-Smirnov test was used to test the research hypotheses. Structural equation modelling, including confirmatory factor analysis and path analysis using AMOS software and statistical software SPSS22, were used at the significance level of P≤0.05. Inferential results showed a relationship between the marketing of green and the desire to buy sports products from customers with the mediating role of social responsibility of vendors. Also, the communication model between the three meters has adequate fitness.

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Over time, the words change meaning. According to linguistic studies, the most important types of this semantic change are: semantic generalization, semantic appropriation, metaphor and semantic degradation or promotion. This rule also applies to the vocabulary of Arabic; and some of the terms used in the Quran have undergone a semantic transformation. Unfortunately, a number of contemporary Persian translators have neglected this and translated some of the terms in the common and contemporary meaning. This function can seriously damage the Quranic concepts. Since the main religious teachings of the Muslims are taken from the Quran, the slightest error should not occur in the transfer of Quranic concepts to another language. Since some Quran translators have failed to do so in some cases, we have reviewed the errors found in some translations. With the search method in the sources of the vocabulary and the interpretation of the old period, and contemporary dictionaries, we will show the semantic change brought to some Quranic words. Twelve words that have undergone a semantic change have been investigated in 29 Persian translations of the Qur'an and it has been concluded that some translators mistakenly translated those words into contemporary sense.

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Routine verbal communication almost never occurs in quiet. Speech perception disorder in noise is one of the most common complaints of people of all ages. In our living environment, there are different types of background noise that have different masking effects. In general, verbal noises have more signal target masking. Babble noise as an interfering factor can lead to speech perception disorders. Speech phonemes are alienated into consonants and vowels across languages. These phonemes are different in terms of production and perceptual mechanism. Persian has 6 vowels /i/, /e/, /a/, /â/, /o/, and /u/. Vowels are the nucleus of the syllables and words, vowel errors can lead to disorders in speech perception process. Now the question arises as to whether the ability of vowel recognition in the presence of babble noise is influenced by age, signal to noise ratio, gender, and educational level? Also, if the above factors affect the recognition of the Persian vowel, which vowels are more vulnerable to these effects?
Therefore, due to the absence of similar studies on the effect of the aforementioned factors on the recognition of Persian vowels, the present study examined the effect of age, signal to noise ratio, sex, and educational level on the recognition of Persian vowel in the fourth and fifth decades of life. This observational and cross sectional study was performed on 60 adults with normal hearing in the age range of 30-49 years with mean and standard deviation (SD) of 38.88±6.23 years old (thirty people aged 30 to 39 years old with average age and standard deviation (SD) of 33.40±2.35 years and thirty aged 40 to 49 years with average age and standard deviation (SD) of 44.73±2.33 years) from available samples. After the auditory and speech evaluation, the recognition of Persian vowels were examined in consonant-vowel-consonant syllable in the presence of babble noise in signal-to-noise ratios of 0, -5 and -10, along with  the randomized presentation of stimuli to the right ear. The purpose of the random presentation of syllables in the present study was to avoid memorizing words.Comparison the recognition score of six Persian vowels showed significant differences in three signal-to-noise ratios (p = 0.001). Also, comparison the vowels recognition scores were significant in two age ranges of 30-39 and 40-49 years old in three signal-to-noise ratios (p = 0.001). However, not found significant differences between the sexes (P= 0.991) and different educational levels (P= 0.282). Also, in three signal to noise ratios of 0, -5 and -10, the recognition scores of the front vowels were better than the back vowels. In signal-to-noise ratios of 0 and -5, the highest mean of recognition score was associated with / a / vowel and in the signal-to-noise ratio of -10 with / i / was present. Also, there was the lowest mean of recognition score in signal-to-noise ratios 0, -5 and -10 with / u / vowel. The present study showed that the average recognition of Persian vowels is affected by age, signal-to-noise ratio, and type of vowel. As the age increases and the signal-to-noise ratio decreases, the average recognition score of the vowels decreases significantly in the presence of babble noise
 
 

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As non-profit organizations, universities have specific goals and missions, their performance must be assessed for exploiting their limited available resources and achieving organizational goals. The purpose of this study is to employ the obtained strategies for evaluating the status of research area in the Islamic Azad University using SWOT analysis and design the research development model of the university through social marketing mix. A mixed methods research (quantitative-qualitative) has been used for the study carried out in two stages. In the first stage, SWOT analysis is used and in the second stage, social marketing is employed given the extracted strategies in the previous stage. In the qualitative section, the statistical sample included experts (deputies, research managers, students and professors who were the members of the young researchers club in the first stage and assistant and associate marketing professors in the second stage) selected via purposive sampling and theoretical saturation. In quantitative section, the research was descriptive and field-based where the statistical sample included 370 respondents from university branches at Tehran and Alborz provinces and selected via stratified random sampling. According to Cronbach alpha coefficient, reliability of the SWOT questionnaire was estimated equal to 98% and that of social marketing was equal to 96%. According to the results of the study, integrated social marketing could result in favorable research behavior.