Author = khalili shojaei, vahab
Number of Articles: 1

Conceptualization of Integrated Brand Engagement (IBE) Grounded Theory Strategy: A Case Study of Iran Automobile Industry

Volume 18, Issue 2, September 2011, Pages 133-150

vahab khalili shojaei; sayed Hamid khodadad hoseinie; Parviz ahmadi

The International Journal of Humanities