Author = khalili shojaei, vahab
Number of Articles: 1

Conceptualization of Integrated Brand Engagement (IBE) Grounded Theory Strategy: A Case Study of Iran Automobile Industry

Volume 18, Issue 2, Summer 2011, Pages 133-150

vahab khalili shojaei, sayed Hamid khodadad hoseinie, Parviz ahmadi

The International Journal of Humanities