Volume 16, Issue 1 (2009)
EIJH 2009, 16(1): 15-30 |
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Amini M T. Strategy Compiling
Case Study: ZTE (A Chinese Telecommunication Co.). EIJH 2009; 16 (1) :15-30
URL: http://eijh.modares.ac.ir/article-27-5236-en.html
URL: http://eijh.modares.ac.ir/article-27-5236-en.html
Payame Noor University
Abstract: (3519 Views)
The goal of this paper is to compile strategies for a Chinese international telecommunication vendor which entered into Iran telecom market in the year 2000.
Since ZTE is involved with business in more than 135 countries and it is out of our power to collect huge data from all over the world, we have limited our strategies to Iranian market and we will compile strategies for Iran business unit only.
To proceed with compiling strategies for ZTE Company, we will firstly give a brief introduction about ZTE. Then we will give a short explanation about the method of compiling strategies for any kind of firm. At the end, based on the method introduced, we will select the most adequate strategies in order to maintain ZTE’s competitive advantage in Iran telecom market.
Keywords: Mission, Vision, Long-range goals, Strategy, Competitive advantage, EFEM, IFEM, SWOT, QSPM
Received: 2008/10/15 | Accepted: 2009/02/15 | Published: 2009/04/13
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